The rebrand of Universal TV set out to create a vibrant, welcoming and playful identity for our flagship entertainment brand, while continuing to embrace the positioning of being a home for world-class, character-driven entertainment. A focus was placed upon creating a social-centric approach, which could transcend all our platforms and resonate beyond just the linear channel.
As well as graphical design elements, a suite of logo idents was created, behaving like a set of ever-evolving light installations. These tactile, animated pieces convey the rich palette of the identity, while also being the embodiment of the light-based concept engrained in the brand. They are visually enticing spots that lend well to repeat viewing with a sophisticated orchestral audio accompaniment.
CREDITS:
Chief Marketing Officer: Lee Raftery (NBCUniversal International)
SVP Global Creative: Marco Giusti (NBCUniversal International)
Chief Marketing Officer: Lee Raftery (NBCUniversal International)
SVP Global Creative: Marco Giusti (NBCUniversal International)
Design Director: Chloe Brooks (Clomotion)
Design Director: Sam Harvey (Sam Harvey Creative)
Design Director: Sam Harvey (Sam Harvey Creative)
Production Manager: Radka Mincheva (NBCUniversal International Networks)
Production Manager: Clare Donaldson (NBCUniversal International Networks)
Production Manager: Clare Donaldson (NBCUniversal International Networks)
Brand Conceptualisation: Red Bee Creative
Executive Creative Director: Charlie Mawer
Creative Director: Jane Fielder
Executive Creative Director: Charlie Mawer
Creative Director: Jane Fielder
Idents VFX: Future Deluxe
Audio: Zelig Sound
Audio: Zelig Sound
Reel Tracks: Olly Anna - I Got That & Electric Light Orchestra - Mr Blue Sky
